Jingle all the way to becoming a flawless service provider

Christmas is here, and so are our favourite festive tunes.🎅🎵

A personal favourite here at Surge is the Jingle Bell Rock, and no one performs it quite like the iconic MEAN GIRLS!!

But we reckon there’s more to learn from this cult-favourite than just spotless slut-drops and how to be a ‘cool mom.’ 

If you’re an online service provider, listen up for a few lessons you can glean from Mean Girls quotes…

💖 “On Wednesdays, we wear pink.” 

Starting off with an absolute classic. The Mean Girls have their branding down to a tee, and so should YOU. 

Not to sound like a broken record, but brand colours are essential to any successful marketing push. Regina, Gretchen and Karen opt for pink – they’re feminine and proud. Think about what will work for your brand. You all about good vibes and mindfulness? Maybe go for a calming blue. Wanting to show off some serious authority? Black could be your best friend.

💖 "Stop trying to make *fetch* happen. It's not going to happen!" 

Sometimes you need to let go of the old and welcome in the new. Regina knows it, and so do we. The New Year is soon upon us, and if the effort you’re putting into your social strategy isn’t reflected in your engagement, then it’s probs time to switch it up. 

Which posts are seeing the best performance? Is there a reoccurring theme in your flops? Go back to the drawing board, see what’s working and try and tweak your messaging to resonate with your followers.

💖“That’s why her hair is so big. It’s full of secrets.” 

As much as we envy Gretchen’s bouncy blow-out, having secrets is NOT so cool. Being transparent when communicating with your clients is a MUST. You don’t want to over-promise and then get caught with your trousers down. Honesty is key; set realistic expectations, and make sure you’re always clear and concise.

💖 “If you’re from Africa, why are you white?” 

What a *facepalm* moment! The lesson learnt is to KNOW YOUR CLIENT. Researching your client and understanding what they need from you is key to customer-first service. 

Don’t be lazy and repurpose old resources that worked for someone else. They’re paying good money for your service, and cutting corners will leave a bad taste in their mouth. Know your facts so you can seamlessly integrate your experience with their vision.

When you’re back hustlin’ after the Xmas break, feel free to give our LinkedIn and Instagram a follow for more fabulous free marketing insights. ✨

Image Source: Paramount Pictures.